Friday, April 20, 2012

NIKE's Marketing Changes

http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/

3 comments:

  1. This seems to be a whole new approach to marketing at NIKE where "THE bulk of Nike's marketing efforts into the digital realm -- "

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  2. This new marketing strategy has helped NIKE change their image from a child-labor, sweat shop brand to a new and improved, socially conscious brand.

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  3. It is a great idea for NIKE..Any company that has a bad rumor or reputation should always strive to put a better view of themselves to their customers. Customers are important and they should not have a negative thought about a company they purchases products from. GREAT JOB NIKE :)

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