Location Based Marketing

http://www.entrepreneur.com/article/223304

The above article is about location based marketing.  This type of marketing will explode due to the rise of mobile devices and Google maps.  Location based marketing is using the companies location as a selling point.  Some companies have texting services which texts people who are standing close to the store.  Some websites such as 4square can advertise discounts, and track volume of customers.  Marketing will rely heavily on GPS data and other location information.